Effective Date: 01/06/2025

At Coherent Freight, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or interact with us in any other way.

By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with this policy, please do not use our website or services.

1. Information We Collect

We collect both personal and non-personal information when you use our services or interact with our website. This includes:

Personal Information

Personal information is any data that can be used to identify an individual. We collect the following types of personal information:

• Contact Information: Name, email address, phone number, and company name.
• Account Information: Details provided when registering for an account or using our services, such as billing information and business details.
• Communication Information: Records of your interactions with our customer service team, including emails, chat messages, and phone calls.

Non-Personal Information

Non-personal information is data that does not identify a specific individual. This includes:

• Website Usage Data: Information about how you navigate our website, including your IP address, browser type, pages visited, and time spent on the website.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect data on your browsing behavior, which helps us improve our website and services.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing Services: To process dispatch requests, manage bookings, coordinate shipments, and offer customer support.
• Improving Our Website and Services: To enhance the functionality, usability, and user experience of our website and services.
• Communication: To send you service-related updates, respond to inquiries, and send marketing communications (if you’ve opted in).
• Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.

3. How We Share Your Information

We do not sell or rent your personal information to third parties. No contact information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. However, we may share your information in the following circumstances:

• Service Providers: We may share your information with third-party vendors who assist in providing our services, such as payment processors, dispatch platforms, and customer support services. These providers are bound by confidentiality agreements and are not allowed to use your information for any other purpose.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of our company, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required by law or to protect our rights, property, or safety, or that of our clients, employees, or the public.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience while using our website. Cookies are small data files stored on your device that help us remember your preferences, analyze website traffic, and provide personalized content.

You can control cookies through your browser settings. However, please note that blocking or deleting cookies may affect the functionality of certain parts of our website.

5. Data Security

We take the security of your personal information seriously and use reasonable technical, administrative, and physical safeguards to protect it from unauthorized access, use, or disclosure. Some of the security measures we employ include encryption, secure servers, firewalls, and access control protocols. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once the information is no longer needed, we will securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

California Privacy Rights (CCPA)

If you are a California resident, you have the right to request the following from us under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request information about the categories of personal data we collect, the sources of that data, and how we use it.
• Right to Delete: You can request that we delete personal information we have collected from you, subject to certain exceptions (e.g., when the information is required for legal or contractual obligations).
• Right to Opt-Out of Sale: You can opt out of the sale of your personal information. Please note that we do not sell your personal information to third parties.
• Non-Discrimination: We will not discriminate against you for exercising your rights under the CCPA.

To exercise any of these rights, please contact us at info@coherentfreight.com We will respond to your request as required by law.

Other U.S. Privacy Rights

• Access and Correction: You have the right to request access to and correction of your personal information held by us.
• Opt-Out of Marketing Communications: You can opt-out of receiving marketing communications from us at any time by following the unsubscribe instructions in our emails or by contacting us directly.

8. Data Breach Notification

In the event of a data breach involving your personal information, we will notify you in accordance with applicable data breach notification laws. These laws may require us to inform you about the breach and provide guidance on steps to protect your data.

9. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe that we have collected information from a child under 13, please contact us immediately, and we will take steps to delete the information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website and indicate the effective date of the revisions. We encourage you to review this policy periodically for any updates.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at: info@coherentfreight.com